The Communications consultancy will be selected through an application process and serve upon approval by the National Theatre Board of Directors. The selected partner will be provided with a list of all National Theatre programs including a target budget and for every Quarter.  Interested party may select the program or quarter of choice as a focus.  Occasionally the NTG will direct the applicant to select a particular program or quarter as a focus to ensure that all programs receive the attention needed.

Interested party will have to provide a detailed communications plan with a budget that will be approved by the NTG before work can proceed.  It is important to note that not all programs will occur at the NTG location since our focus is to reach out to all Ghanaians where they live and work.

Terms of Reference

Design and present a strategy for sponsorship and marketing of National Theatre programs by implementing public education campaigns that increase awareness of and financial support for National Theatre programs.

 

The strategy needs to be well-targeted, and structured and take into account donor communication and branding requirements.

 

Responsibilities

Assist the Management Team to develop appropriately branded public information, seek financial support and documentation of all NTG produced events.

• Gather intelligence to understand sponsors’ policies and preferences
• Maintain a calendar of programs in close coordination with the Management Team and our implementing partners.
• Develop a revenue generation-based plan for NTG’s programmes
• Develop funding proposals for the selected program(s)
• Devise guidelines for various levels of funding and engage potential funders and partners with discussions
• Seek funding for the general operating costs of the Theatre and the execution all NTG programs (list of programs will be provided)
• Develop and implement effective resource mobilization strategies for the selected program(s)
• Perform audit on the NTG digital environment and the use of social marketing platforms.
• Develop a marketing strategy including a digital marketing revenue strategy for NTG’s programmes
• Train NTG staff to manage the social media platforms
• Carry out a study to determine customers’ perception of NTG’s programmes
• Develop and distribute newsletters through an email marketing campaign to involve and attract existing and new customers for NTG’s programmes
• Provide a system to run an SMS campaign

 

 

Requirements

 

The Communications consultancy should have:

 

1. Track record in Communications, Public Relations, Marketing, Advertising or related fields
2. Capability and proven experience in crafting and implementing marketing strategies
3. Capability and proven experience crafting messages and products in various formats (press releases, websites, success stories, audio, video, blog entries, tweets, ) targeting a variety of audiences
4. Familiarity with branding compliance
5. Familiarity with website development and social media platforms is preferred

1. Proven track record with references to delivering at least three (3) large-scale sponsors in the area of the arts

1. Experience working with individual, institutional, foundations, and multilateral donors

 

 

Duration

The consultancy will end after the successful execution of the program

 

Terms of Payment:  The successful partner will receive 12-20% of the funds raised for the program